If you haven’t already guessed it. You need to brand you business in order to get the best results you want. Fortune 500 companies are successful because they build a brand business. They pay millions of dollars for brand strategies to make sure they stay number one. While you struggle to make millions. For example, why McDonald’s is still going strong although we fight ourselves more health-conscious than ever before. You can pass by at McDonald’s right now and find its drive-thru full customers waiting to buy. Because McDonald’s has established itself as the number 1 fast food chain for ham burgers.