Many mistakenly believe that branding strategies are limited to the creation of great company logos or memorable taglines. This is a huge misconception. In reality, your brand is a combination of all the elements that make you different from your competitors. Your visual identity, your messaging, and your customer experience all contribute to your brand’s success. Not to mention the …
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This spring, Olamide Olowe and Claudia Teng wanted to drum up excitement for the August launch of Topicals, their direct-to-consumer startup that seeks to help people manage chronic skincare conditions. To do so, they turned to Twitter. Olowe and Teng knew they had to find a way to differentiate themselves from the hundreds of other skincare brands on Instagram, …
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Today, more consumers than ever are demanding that companies become transparent and take hands-on approach to making the world a better place. They’re looking for what experts call “conscious brands,” companies that embody a higher purpose by having an intentional purpose or embracing social responsibility. Think: Tom’s Shoes or Jessica Alba’s Honest Company. According to a report by MWWPR, not only do 90% of …
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