How 2020 Killed the Instagram Brand

  This spring, Olamide Olowe and Claudia Teng wanted to drum up excitement for the August launch of Topicals, their direct-to-consumer startup that seeks to help people manage chronic skincare conditions. To do so, they turned to Twitter. Olowe and Teng knew they had to find a way to differentiate themselves from the hundreds of other skincare brands on Instagram, …

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